{
    "title": "\"Empresas que cuidan a sus colaboradores: Sustentabilidad humana para el bienestar corporativo\"\u00a0",
    "modified_at": "2025-07-14 10:30:02",
    "published_at": "2025-07-14 10:30:00",
    "url": "https://totalpass.prezly.com/empresas-que-cuidan-a-sus-colaboradores-sustentabilidad-humana-para-el-bienestar-corporativo",
    "short_url": "http://prez.ly/Iyqd",
    "culture": "es_419",
    "language": "ES",
    "subtitle": "\u00a0",
    "slug": "empresas-que-cuidan-a-sus-colaboradores-sustentabilidad-humana-para-el-bienestar-corporativo",
    "body": "<p><strong>Ciudad de M&eacute;xico, 14 de julio de 2025</strong>. En un entorno laboral cada vez m&aacute;s acelerado, marcado por la inmediatez, el estr&eacute;s y el burnout, el bienestar emocional de los colaboradores se ha vuelto una prioridad urgente. Hoy, m&aacute;s personas buscan algo m&aacute;s que un salario competitivo: desean formar parte de empresas que cuiden de su salud mental y fomenten una vida laboral equilibrada.</p><p>Ante este panorama, el concepto de sustentabilidad humana ha ganado fuerza en las conversaciones estrat&eacute;gicas de recursos humanos. La raz&oacute;n: un alarmante deterioro en la salud emocional de los trabajadores. Seg&uacute;n un estudio de Deloitte (2025), el 57% de los colaboradores encuestados afirm&oacute; sentirse peor despu&eacute;s de empezar en su actual empleo.</p><div\n    id='gallery-b0266658-c66d-45b6-b5d5-4d901a0dcf62'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Frente a esta realidad, muchas organizaciones est&aacute;n replanteando su enfoque hacia el bienestar, incorporando beneficios corporativos que trascienden lo econ&oacute;mico y promueven un bienestar integral. Una de las herramientas clave en esta transformaci&oacute;n son plataformas como TotalPass, que permiten a las empresas ofrecer acceso a miles de gimnasios, spas, estudios fitness, apoyo psicol&oacute;gico y programas de nutrici&oacute;n en un solo lugar.</p><p>TotalPass no solo promueve un estilo de vida saludable entre los equipos de trabajo, sino que tambi&eacute;n genera resultados tangibles: hasta 30% menos ausentismo, mayor engagement entre los colaboradores y un atractivo adicional para el talento joven que prioriza una cultura organizacional con enfoque wellness.</p><p>Con aliados como Sports World, Sport City, Orangetheory Fitness y Sportium, adem&aacute;s de contenido exclusivo en salud mental y nutrici&oacute;n, TotalPass contin&uacute;a innovando para brindar herramientas pr&aacute;cticas que eleven la experiencia laboral.</p><p>Porque las empresas que invierten en el bienestar de su gente no solo cuidan a sus equipos: est&aacute;n definiendo el futuro del liderazgo consciente y sostenible.</p><div\n    id='gallery-083b928d-f3b8-4452-b824-f96803781031'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><em><strong>Referencia</strong></em><em>:&nbsp;</em></p><p><a href=\"https://www.deloitte.com/us/en/insights/topics/talent/workplace-well-being-research-2024.html\"><u><em>The important role of leaders in advancing human sustainability</em></u><u>.</u></a> (2025, 11 junio). Deloitte Insights.&nbsp;</p><p>&nbsp;</p><p>_________________&nbsp;</p><p><strong>Sobre </strong><a href=\"https://www.totalpass.com/mx\"><u><strong>TotalPass</strong></u></a></p><p><strong>TotalPass</strong> es el beneficio corporativo l&iacute;der en bienestar integral en M&eacute;xico. A trav&eacute;s de una sola <em>app</em>, brinda acceso a m&aacute;s de 4,500 gimnasios, estudios y clubes deportivos en todo el pa&iacute;s, as&iacute; como a servicios especializados en salud mental y nutrici&oacute;n. Con presencia en M&eacute;xico desde 2020 y parte de un ecosistema internacional originado en Brasil. Con una visi&oacute;n centrada en el bienestar como motor de productividad, retenci&oacute;n de talento y cultura organizacional, TotalPass impulsa una nueva forma de vivir el trabajo: saludable, flexible y en movimiento. Para m&aacute;s informaci&oacute;n, visita: <a href=\"https://www.totalpass.com/mx\"><u>www.totalpass.com/mx</u></a></p><p>&nbsp;</p><a href='https://cdn.uc.assets.prezly.com/7b767bd3-1c8e-4cac-ac93-96c7f638ba43/-/inline/no/descarga-aqui-comunicado-de-prensa.docx' class='release-content-attachment' id='attachment-7b767bd3-1c8e-4cac-ac93-96c7f638ba43' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='7b767bd3-1c8e-4cac-ac93-96c7f638ba43'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>DESCARGA AQU&Iacute; COMUNICADO DE PRENSA.docx</strong>\n        <em class='release-content-attachment__subtitle'>42 KB</em>\n    </span>\n</a><p>&nbsp;</p><div class=\"release-content-contact\" id=\"contact-93a2f53f-6613-468c-919c-fb83dba8ebac\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/b1d9883d-55f2-4ea6-a279-4369a5c2df50/-/crop/534x535/0,22/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Jesus Pacheco\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Jesus Pacheco</strong>\n        <em class=\"release-content-contact__description\">Client Services Manager | Travel &amp; Hospitality, another</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:jesus.pacheco@another.co\"  class=\"release-content-contact__details-list-item-link\" title=\"jesus.pacheco@another.co\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>jesus.pacheco@another.co</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:55 1828 5295\"  class=\"release-content-contact__details-list-item-link\" title=\"55 1828 5295\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>55 1828 5295</a></li></ul>\n    </div>\n</div><p>&nbsp;</p><p>&nbsp;</p>",
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